How businesses market to American teenagers, and the effect they have together on popular culture.
The Merchants of Cool
A documentary on the marketing of pop culture to Teenagers.
Watch NowCast

Douglas Rushkoff
Self

Christina Aguilera
Self

Greg Berlanti
Self

Jessica Biel
Self

Adam Carolla
Self

Fred Durst
Self

Malcolm Gladwell
Self

Carson Daly
Self

Shaggy 2 Dope
Shaggy 2 Dope

Tom Green
Self (archive footage)

Jimmy Iovine
Self

Jimmy Kimmel
Self (archive footage)
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